When James Cameron made Avatar, he didn’t make it so it would become the top-grossing movie of all-time. He didn’t make it to revolutionize 3-D technology. He made it to give the people who always wanted a tattoo but could never settle on one, a reason to get some ink.
“They had an amazing deal at Tat’s Entertainment that I couldn’t pass up. Buy six Na’vi tattoos that you’ll regret getting for the rest of you life, and get the seventh one for free.”