I will never understand Fox’s PR strategy. For a film directed and co-written by Shane Black (Lethal Weapon films, Kiss, Kiss, Bang, Bang, Iron Man 3), a man who is known for having witty dialogue in his movies, this trailer has NONE of it. I mean this guy who commented in the trailer comments sections gets it:
In fact, it comes off as, “We don’t want to give too much away because people should know what a Predator movie is so let’s just whip something together.”
The Predator Trailer
FOX – Synopsis: From the outer reaches of space to the small-town streets of suburbia, the hunt comes home in Shane Black’s explosive reinvention of the Predator series. Now, the universe’s most lethal hunters are stronger, smarter and deadlier than ever before, having genetically upgraded themselves with DNA from other species. When a young boy accidentally triggers their return to Earth, only a ragtag crew of ex-soldiers and a disgruntled science teacher can prevent the end of the human race.